Post by warner123 on Feb 27, 2024 4:10:33 GMT
A third of transactions worldwide take place from mobile devices (tablets and smartphones). In Italy, however, we are at around a quarter (exactly 26% ). And again in Italy, in this quarter the podium in 2015 goes to purchases from smartphones with 55% compared to 45% for tablets. But the most interesting data concerns the " mobile conversion funnel ". In Italy the mobile conversion rate stands at an average of 1.6% . This significant growth in mobile transactions compared to the previous quarter demonstrates that consumers are now inclined to purchase via smartphone in all product categories.
This rather predictable photograph of a digital market that is profoundly Uruguay Mobile Number List changing the rules of marketing is what emerges from the new edition of the " State of Mobile Commerce " report created by Criteo , one of the major international companies specializing in performance advertising. Criteo State of Mobile Commerce Q1 2015 from CriteoReports As we will see later, this is a consolidated trend that also influences the choices of advertisers, whose success will increasingly depend on the ability to offer responsive sites and effective and optimized mobile apps. For those wishing to learn more, you can find the complete report here.
Let us now move on to another prestigious voice in the Italian E-commerce panorama, the Netcomm Consortium , which confirmed just a few days ago with the data presented at the tenth edition of the Ecommerce Forum in Milan , what was already anticipated by the global research forecasts by Criteo. In Italy, the growth of the e-commerce sector has not slowed down this year either and remains in double digits. In 2015 growth will be 15% (in 2014 it was 16%) , for a total value of 15 billion euros . Purchases via smartphone grew by 78% in 2014 and recorded a further growth of 68% in 2015 , with a value that tripled in two years: in fact, it went from a total of 610 million in 2013 to 1.8 billion euros in 2015 .
This rather predictable photograph of a digital market that is profoundly Uruguay Mobile Number List changing the rules of marketing is what emerges from the new edition of the " State of Mobile Commerce " report created by Criteo , one of the major international companies specializing in performance advertising. Criteo State of Mobile Commerce Q1 2015 from CriteoReports As we will see later, this is a consolidated trend that also influences the choices of advertisers, whose success will increasingly depend on the ability to offer responsive sites and effective and optimized mobile apps. For those wishing to learn more, you can find the complete report here.
Let us now move on to another prestigious voice in the Italian E-commerce panorama, the Netcomm Consortium , which confirmed just a few days ago with the data presented at the tenth edition of the Ecommerce Forum in Milan , what was already anticipated by the global research forecasts by Criteo. In Italy, the growth of the e-commerce sector has not slowed down this year either and remains in double digits. In 2015 growth will be 15% (in 2014 it was 16%) , for a total value of 15 billion euros . Purchases via smartphone grew by 78% in 2014 and recorded a further growth of 68% in 2015 , with a value that tripled in two years: in fact, it went from a total of 610 million in 2013 to 1.8 billion euros in 2015 .